Unless an IT system is indeed providing a mission critical and core capability for the business, there is very little, if any, justification for an IT organization to develop or customize that system.
Daryl hits the nail and writes what we all have in mind.

This yours truly, ruling that Segonquart Studio played with this solid idea as a foundation of  a business model. Did we need to invent a software to write code? Not really. Do we have to design a brand new typography to express the content of a personalized website ( or app) ? Not now.

So, why, except if it is a core need for the business, do we or our selected friends and clients must depend solely on the IT system?, Tell Siri. get an answer.

Will Cloud Kill The IT Star? on Forbes. Well spent six minutes.

It Wasn’t Always That Way

Call me cynical, but every time I read about a new app launch, all I can think is, “Not gonna happen.”
Erin Griffith hits the nail.

Why apps are not the common trend, and why -vieleicht -  there is a space and a need for traditional websites in your business world.

Via Fortune. Worth a read.

Have your site evaluated by professionals.

At The 20th annual WebAward competition every single website entered will be thoroughly evaluated by multiple judges, all of whom are experienced experts and industry leaders in the web development field. The judges, most have which have participated in the WebAwards for years, review sites based on your target audience using a highly tested set of quantitative judging criteria. Each entry is submitted to multiple judges and the scores averaged in order to select the winners. Whether or not you win an award, you may receive constructive criticism on your site which can help in future development efforts.
Submit your work to the Awards. And I'll see you in there. I won't be a bad judge, I promise. Good luck.


segonquart studio featured at
segonquart studio featured at

In its ruggedness and lack of concern to look comfortable or easy.

Excerpt from .  Image screenshot from .Brutal is the new gray.

Search ? Type : Search

Apple Support has a brand and cute new re-designed site.

Besides this trend fade header we all know -- an element of the page where you notice why Apple is still Apple, due to its charismatic and elegant fade movement when its scrolled -- visitors like me notice the search.

A search with a help, or a help within a search.

Honestly speaking it reminds me that brilliant work done by the team at Plone, which this yours truly implemented with passion in a prototype circa late 2007, early 2008. Curious? You may want to have a look here.

Differences between both examples, the and the website mentioned here lies in the design. In the adoption of a model of screen and another.  Effectiveness of LiveSearch, a QuintaGroup IT's product based on Google's suggest, it's clear and adopted.

Note: That was what make the prototype developed between the places at Segonquart HQ and the city of Brussels a winner. But, you know, as all the innovations you may offer to a government as a  client, it was rejected, say dismissed in that days. Too innovative for 2008. This is, uh, nearly a decade ago.

Prototype Water Guidelines- Segonquart Studio

Apple Inc. --  I guess, a very conservative company speaking in terms of adoption -- hits the nail. Again.
This is what one feels looking deeply at the corners and details. It's innovative. True. Aspect that leads a future. True innovation does not come from anywhere else except from the past. however makes. Which is something pretty good. To understand this concept makes us see better why Apple is a natural born leader, and --still -- is miles ahead from its competitors.

Speaking in terms of use, the new mini-site ( I do hate that word), better the new  minimal-site, covers the needs of a human user within a web. To make questions and obtain answers.

The clean layout and the responsiveness are really appreciated to the visitor, but they are nothing new, too. In our days to be responsive becomes a necessity, in all aspects.

What has caught my attention in the new minimal-site is the following: Figure out that background, for a second. Yes, the background of that page.
An excellent piece of design from the in our days dismissed but forthcoming isomorphic representation ( equal form and what shape really is perceived, not a flatness). A piece of wood table, that looks like a made of wood table.

Apple Support has a brand and cute new re-designed site. Have a search.

It's official


If a Stranger at the first Interview, regarded his ugly Leg more than his handsome one, he doubted him.
If he spoke of it, and took no Notice of the handsome Leg, that was sufficient to determine my Philosopher to have no farther Acquaintance with him.

“The Deformed and Handsome Leg” - Benjamin Franklin

08:04:25 AM

Since 1997, the Web Marketing Association has worked to help define what it means to be the best website in a wide variety of industries.

Its 19th annual international WebAward competition will evaluate 96 different industries and name a lucky few will compete for Best Website Award this 2016.

See the list, and the past winners, here. Fit yourself in.

Competition starts soon.

Balancing Design And Identity

Whereas organizational design is concerned with how tasks are prioritized, structured, and coordinated across individuals (“what we do”), organizational identity is defined by the central, distinct, and enduring elements that give meaning and provide purpose to an organization (“who we are”).

An enlighten article on how design principles fit together into the business models we know.

Written by Mrs. Carmen Nobel, published at Working Knowledge, kindly delivered in my subscription mail list. Worth a read.

“So you had all these faculty members who were used to teaching MBA students how to run a business,” he says. “And suddenly nothing was about running a business."


Collab is a talented and imaginative interactive agency founded late 2003. Our story is one of hard work, determination, and a strong desire to create the best user experiences possible. Our team specializes in producing digital, interactive multi-user applications.
I did first hear of Collab in the year 2004, when alongside this company, other talented agencies -- like Segonquart Studio -- were in the game and in the world wide web.

As Tian Gersbach, here ( in this your social network of weblogs named Blogspot ) did mention:
Collab has a very creative chat interface using the potential of video in Flash . Their developments have won several awards, including the renowned Flash in the Can 2004 .
That was in the year 2004. Rewind the tape.

Two years before that date, in 2002 , this your truly helped an agency named Trigital to build  and deploy what we know as the first web standards compliant portal app in Europe:, a subsidiary of

Yet, in our decade, HTML valid and compliant.

Those were the years of the past decade when Flash Player interactions and Actionscript movies were if not part of the web standards, a subjectof matter and study too,  Do not ignore that fact. Here, a brief.

 Those were the years of the past decade, years when Flash Player interactions and Actionscript movies were, if not part of the web standards, a subject of matter and study too, Do not ignore that fact. Here, you’ll find an evidence of my assertion.

 I still fond good memoirs working and training minds in the field of computing and design. I remember sharing classrooms middle times and coffees with Tian in those early days. Me, in a scientific and R&D mood. He, wearing glasses and with that “a communications and advertising company man” suite. Apologizes for the verbosity. Pause.

 Collab, Thijs Triemstra & Leo van der Veen included , still holds good examples and works of this milestones explained in his the Lab section of its website

 Worth a visit. A return to the past and a chance to learn and to see from those nice early pioneers Dutch fellas,

Cognitive Referent

For startups jockeying for position in nascent markets, pressure is intense to come up with a viable business plan before running out of money.

Unlike mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors.

The successful firms focused first on trying to solve a problem and then getting attention for their solution.

Why Your Company Wants to be a 'Cognitive Referent' via HBS.


Usual readers of this weblog may have noticed there is always here an intentional mix of posts on code, web development, design, career building, legal issues, business advice, arts, music et al.

A boulevard. Things in life, beside the ordinary ones.

Selfzine published a short, but effective, interview with this, yours truly. Hidden aspects built in the past.

My advice is that if you want to manage a digital company, an agency, highly recommend you to have success , or at least a failed experience, managing or administering a non-digital company.

Delfi Ramirez featured at SELFzine 2015
Delfí Ramírez featured in SELFzine 2015
This fact gives you a clear advantage in the digital ecosphere. You can be the perfect coder. There is no perfect coder, however, who is learned into the intrinsic relations and possible truths that the representation of a shopping-cart, or the experience a CRUD imitates, really have. Some designers by nature know this fact pretty well. This is one fact of why some digital companies and start-ups do not rise or reach success.

Like if we were supermarkets, it only wins the one that understand the complexity of the local market and promote the super, gain fidelity and stability. We do not mean groceries when we talk about markets.

By managing or administering a non-digital company you will learn:

Sense: You now know how human behaviour is really interacting in a physical world. So you are able  to learn to predict the needed actions and develop further imagined scenarios by code, scenarios which fill the needs of your community.

References: Do you have in mind  IMDB ?. Built by fans of movies and cinema who understood the needs and goals of cinema fans and film seekers. Other reference that comes in mind: Weblogs, originally made and build by people who love to write using a typewriter machine.

Trainee: You learn about Health, because you are responsible and you are able  to offer a healthy solution that improves the real needs.  You learn about Security, because of the wealth of your business and the obvious need for safety everyone deserves in a public place. There is no need of dreams in security, just because dreams were part of our lives. But they are no taking part in the real world. Like creativeness do. Dreams fit themselves under that personal experience everyone of us has. In opposite ,the real world is communal. Right, your business is kind of a public place, shared both in the private and in the common spheres. You learn about Law, and understand how to act and react to.

It is also a good idea to start and fail when you are young and when you're not. Because of young people tend to be more social, less conservative and opened to new values. Old people too,

In fact, building a digital community starts in building a community in the real life. Later, you make this community grow, stay in touch through devices, and you say hello with a message within the protocols. The IRC protocol, to mention one.

For the need to be able to get some sort of success, your early build non-digital company should have before been established with a small business identified with a  brand. A brand that your loyal community of people built around. A name that looks and feels as it belongs to them. Not to you. So you are the manager. The coordinator. The admin. You need a logo. Colours. Sound. Vision.

Trustness always require a physical presence.

What a self-ie.

Ready, Steady, Go!

The Web Marketing Association is pleased to announce the call for entries for its 20th annual international WebAward competition.

The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

 It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.

The deadline for entry for the 2016 WebAwards is May 31, 2016.

Ready? Enter your best websites at

Who killed Bansky?

Researchers from ETH Zurich, Disney Research Zurich, Dartmouth College, and Columbia University have developed a “smart” spray can capable of painting murals all on its own. 
All the user has to do is wave the spray can over a canvas.

Robots are taking the game.

Shocking or don't, and still being this technique in its infancy, the "smart" spray sessions needed of eighty-five minutes to paint, ehem, a tiger. Not so smart, then

The final result of this process, and the milestones, and the results of the "smart" spray, it might be appreciated by you, fans of modern art, in the following video,

The result, for the experts and the older, bring us back those written memoirs where old techniques used that "brush or spray tool"... in that "Photoshop" on screen. Late eighties, late nineties, I refer.

Fist Bar! Barcelona 1987-1998
Fist Bar! Barcelona 1987-1998

Robots, now it's your turn. The good thing: Large wall paintings of printed photographs, have now no need of any Frisket.

Robots, The bad thing, spray painting, is still illegal in some places.

Who killed Bambi?

Template V02

There, in the left corner of this space, a box with the name Nostalgia.

Inside the box, we find prototypes, designs, Uis, pieces of code et al.

Here, for your pleasure, the version 2.0 of this your blog.

On Notation: Delfi Ramirez
On Notation: former

Hand-crafted in 2008. Of use between 2007 and 2011.

 Nice to remark the use of the then trendy  and now nearly forgotten Museo font.

Five years ago things weren't that better.


Animation Along a Bézier Curve. This Demo requires Shockwave for Director 5.

Difficult Designs

Tonight a free advice as a gift to you, dearest reader of this your weblog:

When developing websites, if ever, do always consider the path and methods a difficult design may offer. Do not underestimate your own audience at first, neither your client's audience.

Let your client know that design she needs and wants it won't be realize in two days.

Difficult Designs take time, but they are everlasting.
Consider, for example, when a web search returns top results that include helpful information that the user wants. Is the search engine really doing people the best service?
Would a teacher just tell a student the correct answer if the student did not get it on the first try?
Kara Pernice in her Difficult Designs Are Better (for Humanity) at Nielsen

Typography is a Key

Not only for responsiveness, but for everything. It’s all about typography. Even hand-written typography defines you. And your brand.
Hamburger menu? Check. Full screen image? Check. Scroll prompt? Check.
Avoid checking. Really.

Via Econsultancy


The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. 
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. 
The Competition web site with a complete list of winners is located at

This yours truly favourites,valued and voted with a 10, (!!!)  are the following:

(IAC) Awards. Better than compiting for Uncle Oscar.

Someone is pretending to be me on Facebook

Not just only when there is the need to collect reliable data of your activities, but when filling your position in the required upper field of a social network, there are couple of choices to be engadged.

Except if she is willing for a position that works like a hand in a glove for her, there is no real necessity into being creative or sympathetic without a reason. Not, really. Believe me.

Few people will stare at her profile and see those  "Middleware Software Engineer" words that lays behind she and her abilities.

May one ooncern those concatenated words she has posted in the upper section of her profile in yher favourite social page.

No one dates a Middleware person or get out with him to have fun one Friday afternoon. Believe me in that, too.

Someone is pretending to be me on Facebook fits pretty well with you.

In the year 2016 Facebook, is well known by everybody.  nearly half of the population of the Internet who has nothing important to say uses it as a tool of communication or sharing.

The fact someone appropriates your persona against your will , may bring empathy into the emotional arena of our daily lives, poor us  -- alas! -- simple human beings.

Someone pretended to be me on Facebook over the months. I won. I am alive and kicking. So you are able to take off impersonators, too.


There is a hidden gem in the activity of this yours truly behind Segonquart Studio.

As you know , dedication and care of your clients and projects deserves a bit more than looking at the final results, but to scrap them from behind.

The web is not that safe place you and me were stumbling in the past anymore. And competence is hard.

From its inception, my work at Segonquart Studio has delivered and gived on an aspect that in scientific methodology is always present:Security.

Data collection and hypothesis generation from a set of data and evidence, to provide and better anticipate the needs of people and companies that rely on our good work.

Data, traffic analysis, external threads that can compromise your own project, or either your's client professional activity. It does not mind if she or he works in art, in design, or as a company. It has to be covered. Security has not to be your concern but an asset delivered transparently.

For this knowledge , Holger Schulze, kindly invited me this year, to be part of the jury and be too a nominator of the 2016 Cybersecurity Excellence Award.

The 2016 Cybersecurity Excellence Awards honuor individuals and companies that demonstrate excellence, innovation and leadership in information security. 
Based on the content of their nomination and the popular vote by the Information Security Community (both ratings and comments), they are announcing the following winners and finalists for the 2016 Cybersecurity Excellence Awards in the category Cybersecurity Professional.
We all, are members and take part in an active manner of the Information Security Community,
that's running in the social network Linkedin.  We all meet there talk there, and see what worries and makes safe to your, dear audience, the mission and values you spread in the web.

If I was an Architect by training, I would say this aspect of security is inherit to the work. No architect signs a building that may fall apart.

Not being myself but nearly, and thinking as a simple afficionado this aspect is inherit to the principles of design and the excellence of an innovative project.

It's 2016. Congratulations to the nominees and winners.

  Car makers are not putting good efforts to make the system more secure, and that's a very bad thing.

Deadline for Entries

The Web Marketing Association's 20th annual international WebAward competition for website development is now accepting entries.

This premier website recognition program is looking for the best websites in 98 different industries.

This year WMA present Great Moments in (made up) Website History.

WMA applaud the person who posted the first ever truly mediocre guitar video or shared the first ever picture of his/her lunch, whomever they may be.

 Because without those heroes, the Internet wouldn’t be the way it is today. Of course, WMA want to honour actual moments of website history too, so WMA are inviting you to be part of their landmark 20th anniversary awards event.

Now it’s your turn to make history by submitting your websites.

Visit their website to enter and make your own history.



Anyone who has ever officiated a competitive sport will know that the greatest compliment that can be paid to any official is silence. The very best referees go unnoticed, are rarely spoken about, and aspire to be invisible. (..) 
So, too, the very best digital design makes the user the protagonist by remaining invisible, hidden in plain view, if you will.
 Quoting The best design is the one no one notices , a Gareth Dunlop article.


First, we only buy things a tiny percentage of the time, and it’s mostly (though not entirely) a waste of money to push sales pitches at people all the time. Second, we own things 100% of the time, and it makes sense to keep the customers you already have. And third, we’re most likely to defect from a product or a brand when something goes wrong. So service is hugely important.
Doc Searls, interviewed, here.

A Heated Debate

A perspective by framing issues in terms of the positive economic factors at work. A working paper published in January 2016.
Many questions can be informed by simple economic models of the market for internet services.
Via HBS  by Shane and colleagues. Worth a read.
Older Posts Home