Design Forbidden

Requesting work for free reflects a lack of understanding and respect for the value of effective design as well as the time of the professionals who are asked to provide it.

My advice to youngsters: do ever not design when an RFP is mentioned.

Clients may, at times, request you to do speculative work—that is, work done for no cost.

Let me wonder if these clients would step into, say,  La Cachette to taste something for free before they have a meal.... Or these sameclients do ask several dentists to work for free until they have stablished which one they like.

More recommendations, here.

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