Annoy Your Clients

In a Thursday presentation at RSA 2008 in San Francisco, David Cross, a product unit manager at Microsoft who was part of the team that developed UAC, admitted that Microsoft's strategy with UAC was to irritate users and ISVs in order to get them to change their behavior.

"The reason we put UAC into the platform was to annoy users. I'm serious"
said Cross.

Microsoft not only wanted to get users to stop running as administrators, which exacerbates the effects of attacks, but also wanted to convince ISVs to stop building applications that require administrative privileges to install and run, Cross explained.

"We needed to change the ecosystem, and we needed a heavy hammer to do it," Cross said.

Redmond, do not forget users are the ones that feed you and feed me. Please, treat them carefully.

Yes, do it. Recommend them VISTA OS. Yes. It is incredible but true, that you my dear, as a client, as a consumer, can be fooled up and down on purpose.
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