It’s worth noting that Zynga are very heavy users of analytics, and every change to their game is heavily tested and mined for data, to determine whether it was beneficial to their bottom line. If it’s not, it’s scrapped. This is business-smart, but designing games purely on the basis of metrics is ultimately the kind of thing that leads to the game-equivalent of a McDonalds meal – overly optimized to sell and with zero soul or inspiration.
. A comprehensive and detailed look at the differences between Fun and Compulsion in games - like DogVille,..ehrr... say, FarmVille, - written by Mr. Brian Meidell, that can be read here.
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