Businesses & Decisions

Software development of apps was much harder than publishers had anticipated, because they had hired Web developers who knew technologies like HTML, CSS, and JavaScript.

Publishers were astonished to learn that iPad apps were real, if small, applications, mostly written in a language called Objective C, which no one in their WebDev departments knew.

Publishers reacted by outsourcing app development, which was expensive, time-consuming, and unbudgeted.

An experience written by Mr. Jason Pontin, here.
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