Mobility

Because of I agree that the future comes by understanding mobility, and not acting like if in a desktop we were living; I do highly recommend the lecture of this post.
An excerpt:
We've seen this movie before. In the early days of the web...In the early days of digital, the core behavior we needed to understand was that people wanted information at their fingertips and the convenience that came with digital transactions. In the social era it was all these things plus social connectivity. Mobility means information, convenience, and social all served up on the go, across a variety of screen sizes and devices.
Via David Armano

Addenda: I am really thankful to Georgia Taglietti, who pointed me to this article.

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