Your Business As A Book


  • Title - how can you position this book to stand out? 
  • Author - what expertise, knowledge or experience do you have that makes you qualified to tell this story? 
  • Audience - who specifically must read this book and can they afford to pay for your services? 
  • The hook - what tantalizing knowledge will the reader get from this book? 
  • Competition - what other books are out there right now that might compete for this reader? 
  • Chapters - what are the key concepts and structural elements that make this a body of work?

Learned from John Jantsch
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