Carpe Noctem

The wrong market was chosen
Google Glass could be a very important tool for professional use, and not just some kind of consumer tech toy on the face of a Stanford educated hipster from Mission Bay. Anyone operating a truck, a train, a taxi, a boat or an airplane could be demanding better data to help them navigate quicker and safer. Machine operators could be fed up to the minute information about a manufacturing process. Police and security personnel could receive data about threats around them to better protect the public. The list goes on. 
Google should have taken this device to a specific market and worked with the developers in that industry to create business-use applications that would be used to help companies provide better services. In turn, the public would be intrigued about this important and serious tool. It would not be ridiculed if it were shown to have a useful business application. And it would’ve gone a long way to justifying the $1,500 per unit price too.
Gene Marks, on Forbes, about the miss in making an idea wearable before it goes to the common good.

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