Years ago, it was trendy in our website design/develop little world, a film entitled "Helvetica" .

Today I have read the following in an article:

What about this change to Helvetica?” you ask. It ties to the only significant point in yesterday’s iMac announcement: Retina displays. Just take a look at Helvetica on any high-fidelity screen, and you see a crisp, economical, and adaptable type system.

Apple Doesn't design for yesterday, is the article written by Mr.Eric Karjaluoto where he exposes the explain of the Tomorrow, as the choice for the change to Helvetica featured in the new Apple devices.

Apple  Inc. -- for  dinosaurs m like me -- is one of the most conservative companies capable in our days  to respect and to understand the origins and the meanings of the human culture and the sense and mean of communications and representation of information.

The choice for Helvetica is an homage to the past and the classicism. Back in 1995, there was floating around our screens the Helvetica, a typography, which few electronic devices were capable to represent it through zeros and bytes.

Few electronic devices and computers, but Macintosh, where the swiss font was native from the beginning to its operating system. And that was good, because in other case, you would have -- and  you still have -- to buy a license for using it.

Don't believe it?, Just go to Linotype and see it for yourself.
Helvetica is a sans-serif typeface developed in 1957 (!!!) by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

It wasn't called like this always. Not in its origin. In 1960 the name was changed to Helvetica (an adaptation of "Helvetia", the Latin name for Switzerland).

 The choice for Helvetica is not a simple minded look at the forthcoming future; but an homage to the design of the yesterday and first and last and always.
Newer Post Older Post Home