The mean of PWYW

Oftentimes, businesses use the strategy as a promotion to get new customers, sometimes with a social tie-in for extra incentive—for example, a restaurant will run a PWYW promotion and donate part of the proceeds to a charity to feed the hungry.
Name your Price, really by Mr. Richard Blanding,

The hypotheses, research methods and conclusion of a study on the PWYW trend, conducted by Mrs. Shelle M. SantanaA valuable classified read.

Via Harvard Business School Working Knowledge
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