Programmatic is a broad and somewhat ill-defined category that has as its core attribute the automated buying, selling and fulfillment of ads. The programmatic infrastructure is already in place, and its momentum is accelerating.

There remain questions, however, about “brand safety”, fulfillment and the accuracy of data inputs into the ecosystem.
Interesting mumblings on a trend that will dominate the way humans will communicate in 2017.

Via MarketingLand
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