Ohm Sweet Ohm

More on excellence.

Sure you have heard about the Internet Of Things. Let's have a brief look at what is behind, and let me share with you a kind invitation I have received into my corporate email today.

As an acronym IoT is a supposed novelty -- you now what marketing is --  that in fact, is not so novel for you and me.

To be effective, IoT is build upon radio frequencies.  RFID has been around us, filling our lives and serving us for more than a decade. Behind the RFID tech there is a legion of unknown heroes.

So you probably are one of these heroes. A scientist or developer who has been practising and testing a solution for sure will enhance the World in we are living with your team.

You, as a hero, know and are familiar with the concept that RFID is 15-20 times faster than manual and barcode processes for inventorying IT assets.

As a modern hero,  manufacturing, logistics, Health-care or Retail are your subjects of personal passion. If, yes, then be recognized as an RFID leader.

The 11th annual RFID Journal Awards will recognize businesses that have distinguished themselves by their successful use of RFID technologies.

Is your solution scalable, acceptable to the employees affected, and economically feasible? Meet the judges
For the purposes of this award, RFID technology will be defined as any system that uses radio waves to remotely identify an object or person.

These systems include, but are not limited to, low-frequency (HF) systems, high-frequency (HF) systems, Near-Field Communication (NFC), ultrahigh-frequency (UHF) systems, active RFID systems, Wi-Fi-based systems, real-time locating systems (RTLS), and RF-sensory mesh networks. They can be based on air-interface protocol standards established by the International Organization for Standardization (ISO) or other standards bodies, such as the American National Standards Institute (ANSI).

Morse code signals spelling out "R-A-D-I-O-A-C-T-I-V-I-T-Y" are also present, near the beginning of the track, and again near the end. Play the game. Welcome to the modern world

Do not be shy, dearest reader of this, your, blog. Enter The RFID Journal Awards, no later than midnight on Feb. 17, 2017

pedal to the metal, yeah.

Original 7" Radioactivity- Kraftwerk EMI Music 1977

Living In The Slow Lane

Stop the music for a minute and think about that: Millions in US still living life in Internet slow lane.
Out of 102.2 million residential and business Internet connections, 22.4 million offered download speeds less than 10Mbps, with 5.8 million of those offering less than 3Mbp

An article by Jon Brodkin at Ars, exposes some interesting facts and statistics of the present mood in DSL connections in, er ehem , the first economy country of the western world, as featured in the study and report. Fixed Broadband Records annual report, excellently crafted by the FCC.

16 million households had packages with upload speeds less than 1Mbps. Another 27.2 million connections were between 1Mbps and 3Mbps, 30.1 million connections were between 3Mbps and 6Mbps, while 29 million were at least 6Mbps.

This is not bad at all, neither a will to criticize.

It is just a plus to advocate for accessibility and standards for the web. Now more than ever.

A Classical

Wireflows are an emerging UX deliverable for documenting user workflows and complex interactions for mobile and webapps.
Flowcharts are used describe both back-end processes and user task flows
Image courtesy  ©Nielsen Group 2016

Flowcharts are used describe both back-end processes and user task flows (as seen in this example). However, for UX use, they lack the page context — an aspect which strongly impacts the user experience.
A classical problem and its needed approach written and clearly explained by the clever Mr. Page Laubheimer,

Something you and me knew well and feel necessary, using and playing with one of my favourite tools,Omnigraffle, remember?

Now a solution and a brief explanation on how-to's presented  to millennials and newcomers, via Nielsen's AlertBox

You are what you see. And what you do not see. Worth a read.

Fun fun fun on the Autobahn

So: Uber-distrust is pan-European (“Countries including Germany, France, Italy, Belgium, the Netherlands and Spain have all at one time or other banned or curtailed the use of Uber.”— Vice News). And it’s fun to see European countries get upset about something with a German name. But when I read this I’m reminded of how much our understanding of the Internet, which is global (duh), is actually…local—even provincial.

What I wish I understood better is the “why”—Uber’s hypergrowth has become a kind of global cultural referendum on Internet laissez-faire, and each country, from China to Germany, and many cities as well, have their own reactions to that incursion. I want a spreadsheet of global Uber reaction, because I think that would teach me something about globalization, at a moment when I’m hungry for more globalization-related news.

is one of the products by the person who once was behind the build up of stumbleupon, the first ever social network before the ones we know today, if your memory serves you well.

is a small collection of places in our rounded globe; in one of these places from Europe you can taste the real french ommelette.

Sex and travel.

Via Track Changes

Update:  Adam Lashinsky, speaking on the matter, wishes us an uncomplicated day. at Fortune 

Fixing a One Man Mission

Good news served and received into my email. They spell as the following:

At Holviala  they have finally got around fixing Debian packaging for Gophernicus, a one man mission to modernize Gopher, so that it works with both inetd (Wheezy flavour) and systemd (Jessie flavour).

Gentle Download:

Public git repository for you pleasure:


Developers should be banned to bring their laptops

New MacBook Pro is not a Laptop for Developers Anymore has been written. Which is very very good news, and a ten for Apple.

If you want to plan your career as a developer, you need to make some choices. And work with solid tools. The choice for a real computer, if you have ever been a Mac member is not a laptop but Mac ProCustomizotable, extensible, robust and, of course. more expensive to care and to maintain than a laptop. Same as your job is. A pro, a silent tower just sells at  for $3,999. Incredible.

In first step, take in consideration that developers are not a bunch of freaks who write code in a public park under the trees while feeding the ducks.

In second step, To develop is an art, a gem that requires more than the simple ability to write code.

For this, professionals know there is the need for a space, a studio if you prefer, a chair and a desk.

Once in there, a huge screen and a real computer for professionals who live for and by developing.

In third step, you do not keep the hard work, the code,your company's treasure, on a laptop. This attitude is done mostly by amateurs or freelancers. ( Everybody knows a freelancer is not a professional developer ). Public libraries were no meant to hold a collective bunch of freaks writing code inside its dependencies. Dreamers developing under a laptop or developing, using a public Wi-Fi. If this is the laptop case, dearest reader, the first rule of security is broken.

Every single person with a minimum of aesthetics, knows there is nothing that hurts more to the eye, than the fact to to see a kid, a man a woman, writing code on a laptop.

Laptops are instead, for journalists, for travellers, for professional people who needs access to the Internet and the social networks, laptops, are good to write "hi, let's make an appointment". No one keeps secrets - code - on a laptop. No one keeps branches, neither push nor commit to a central station through a personal laptop any more.

If you want to write code using a laptop, write code directly on the Github platform. Use a cloud system like OpenStack. Who needs RAM to code on and against servers?

Laptops are good, were good, at the following natural functions : to draw sketches or  prototypes, to read emails, to - sigh -- prepare keynotes. And to listen to music. If you want to impress your friends, plan a barbecue at home. They will like you more for this, than for writing code in public.

This is, in my humble opinion, some solid reasons why Apple, a company that knows perfectly how developers work and what developer needs,  is so clever to take a step further and make its Mac Book Pro not a laptop feasible for developers any more.

Another subtle lesson of tech etiquette brought to you by the company that once said: Hello PC.

Great short-term gains but long-term prospects

Visionary CEOs are not “just” great at assuring world-class execution of a tested and successful business model, they are also world-class innovators. Visionary CEOs are product and business model centric and extremely customer focused.

The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else. They remain entrepreneurs.
Steve Blank, on why the second principle of entropy occurs in business ecosystems, noticing that a certain mediocrity does not equals to poverty. Sucession planning might be a science, too.

Every app needs a website

Because of the user manual (the docs) are, in itself, another app. Think about it.

Because of the trends : What modern app doesn't use data? 

Because of the brand. You do not sell code, you sell an experience.

Every app needs a website.

 An inspirational quote, via the  LiveCode team  gently delivered into my email.

The virtue of saying No

The very best technology companies excel at saying no. This was, after all, the mantra of the late Steve Jobs, who liked to say that Apple said no to more good ideas than it said yes to. He prized focus and discipline almost as much as smooth edges and elegant presentations.
Quoting the great Adam Lashinsky from his short written letter via Fortune

OverbiteFF isn't dead yet

OverbiteFF stands for a plugin. Over the lasts months there has been the fear, yes fear, that OverbiteFF ( FF stands for the fox ) , as a way to surf the net space using modern tools  from your favourite Firefox flavour. An efficient, low-impact way to collect and organize documents, files and services.

What is the state. There was a positive debate when a couple of months ago, when scaring news advert that Mozilla will no longer offer chance, neither support, to plugins like OverBiteFF. Mozilla's dedicated team, was correctly preventing some plugins to be implemented into the Firefox browser, and that would mean the end of plumbing tunnels as we learned: A mind-set on making structure out of chaos.

Good news are that still there is a proxy. No need and no use if you are using lynx to browse the net. But, what happens if you need a GUI Browser tool like  Firefox?

Second good news are later on, thanks to the work and personal time spent by a team of brave gophers, OverbiteFF is still alive. And kicking.

Welcome aboard for funtime. Stay tuned.

She's the Dawning Of a New Era

Imagine. It's 2015 . And the way you code the web is changing.

What is WebAssembly?
Google, Microsoft, Mozilla, and a few other people have been secretly toiling away in a new W3C WebAssembly Community Group, and what they have been working on is no small thing.
About Emscripten
Emscripten makes native code immediately available on the Web: a platform that is standards-based, has numerous independent compatible implementations, and runs everywhere from PCs to iPads.
How it feels to learn JavaScript in 2016
It’s 2016. No one codes HTML directly anymore.
WebAssembly Community Group
The mission of this group is to promote early-stage cross-browser collaboration on a new, portable, size- and load-time-efficient format suitable for compilation to the web.

Enquire Within upon Everything

Precise control over responsive typography
It is possible to have precise control over responsive typography. Using calc() and viewport units you can create fluid type that scales perfectly between specific pixel values, within a specific viewport range.
The Face Header
Since the mid-nineties the X-Face header has gotten somewhat popular in certain circles. The X-Face header allows people to include a black-and-white 48x48 image in the headers of the news and mail messages they send out, and many news and mail readers display this image.
Tim Berners-Lee, Robert Cailliau, and Invention of the World Wide Web
The book fascinated young Tim with the suggestion that it magically contained the answer to any problem in the world.
Why Standardization Efforts Fail
Standardization is a poorly understood discipline in practice. While there are excellent studies of standardization as an economic phenomenon, or as technical a phenomenon, or as a policy initiative, most of these are ex post facto and written from a dispassionate academic view. .

Taking Tiger Mountains

NISO is undertaking a substantive review of our publications portfolio to determine our best focus and attention in the future.
In addition to formal standards, NISO also publishes recommended practices, technical reports and other consensus documents, and offers continuing education for librarians and information professionals.

To help fully understand the broader impacts of the various standards, recommended practices, technical reports, white papers and other documents that NISO has published, they want include as much community input to this process as possible.

Perhaps you would like to participate, to share with them some of your professional time, and complete a survey subtle that they have put at our disposal. I have already done. What are you waiting for? Take the survey here.


...A computer engineer named Ivan Sutherland invented the first AR headset in 1968. It was an unwieldy thing—a massive contraption of wires and pipes suspended above the user. It was known as the Sword of Damocles, thanks to its terrifying appearance. Compared to today’s technology, it provided an unimpressive user experience...

Here’s Why Mobile Applications Are the Augmented-Reality Hybrid, an article by Daniel Newman exploring the chances of AR and the mobile ecosystem.

Below of impressions on the subject from this yours truly, circa 2012.

Little Fox

Last months I have been practicing with one of my favourite browsers, due to sentimental and practical reasons. Mostly due to professional reasons.

Firefox, the company browser that is on my desk now,  has been revamped.  And its  a must.

Below, some links of use that may catch your attention
Thank you, Sheila, for the remind. Back to the space room

Pedro lives out of the Wilshire Hotel

ISOC has kindly invited you and me to their next live event: New York Metro Joint Cyber Security Conference 2016, next Wednesday, October 5th, 2016 at 4:00 PM CEST on internetsociety
The New York Metro Joint Cyber Security Conference is a collaborative event cooperatively developed, organized and sponsored by the leading information security industry organizations and chapters. Driven by the collaboration between members of this coalition, the strength of organizational membership, the provision of desirable CPE credits and the concurrence of National Cyber Security Awareness Month, the NYMJCSC promises -- once again -- to be a well-attended by members of the information...
Mhhh, it sounds pretty good and seems quite interesting.

Save your seat and meet you in the livestream. On Wednesday. No chewing gum allowed.

Get the hashtag #NYMJCSC and follow the path

At A Prom

There is only one more week to enter the Web Marketing Association's 5th annual international MobileWebAward competition.

This award program is an opportunity for mobile developers to demonstrate their expertise in this growing medium. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding responsive & mobile websites and mobile applications.
The MobileWebAwards deadline for entry is September 30, 2016. The entry form can be found here 

5th annual international MobileWebAward competition.
5th annual international MobileWebAward competition
Hurry up. Bring your best, get awarded, and go home with the prom queen.

Seven Angels

Seventh sensers don’t just see unused autos and drivers with some extra time on their hands. They envision what happens when those unused autos and drivers are connected to those in need of a ride.

Seventh sensers create communities--“gatelands” with borders--for which they serve as powerful gatekeepers. And they know how to design software that serves as a platform on which other things can be provided to those in the gateland.

How Can the Threat of Networks Be Reduced? an essay written by Mr. James L. Heskett, at Working Knowledge

The Music (R)Evolution

Orfium elegantly blends a full-featured music store, music social network, and licensing platform with a powerful back-end for rights management while also providing the most flexible and fair terms for artists. Orfium’s mission is to provide an open, elegant, and flexible music platform that puts artists and rights holders in control of all forms of promotion, retail, licensing, and distribution of music in the digital age, and to provide fans with the best discovery, sharing, and listening experience.

There's a new kids on the block, and they are called Orfium.

In search of the new technology of music, as every good software company does, Orfium is far from perfect and is being updated every day. This is how real things , you, me that neighbour work. Everyday living.

Dou you think Orfium is a s tech company? Nope, you're wrong. Think of Apple.

Apple changed the way we used tech on October 23, 2001. They focused on something other companies did not care off, something that makes us happiest, or sadddest, everyday. Something and that is floating everywhere. That something is called music. For those of us who were there that -- the Ipod -- was a (R)Evolution.

Why all those tech billionaries corps did not have that idea of computer device ?  Because a team of minds behind had the strange ability to foresee the future. And foreseen has nothing to do with tech. Later on, quoting Chris Messina's recent essay, Jobs revealed the iPhone and changed computing forever.

So, these new kids at Orphium have the idea of change in their minds. No massive engineering team, no billionaire investors, simply attention to detail and willingness to listen. They have the capability to see the unjustice of other platforms and they have built their own. They have future.

Enough. I am using Orphium every single week,  and you should do it, too.Take a seat. Put your earphones. Enjoy.

Trust In Me

Every software company interested in sticking around for the long term is investing in machine learning and other AI technologies that should help automate mundane tasks that we humans usually hire assistants to help us cope with.

The real question is not how long it will take for these capabilities to become useful, but rather how long will it take for us to trust them.
Quoted from an essay by Heather Clancy, in a terrific Monday mood. At Fortune, worth a read.

48 Hours

Mr. Philippe Bolland is a colleague.

I met him years ago, and we share knowledge, we may not agree in every aspect of and mutual intellectual respect.

This are what colleagues do and act for. We are both into this dot zero buzz and search for solutions to solve the need for these everyday living issues we humans have.

Philippe organises and runs 48 hours for Life .

Philippe brings initiatives like this live conference on Reflections of thinkers from different spiritual traditions, world views and philosophy.

Featured speakers, on Sat, Septembet 17th 2016 were
  • Antonio Betancourt. Director Office of Peace & Security Affairs, UPF International, Washington, D.C. 
  • Daniel Londoño. Theologian, director of the Global Programme Issuer Emisora Mariana
  • Julian Arturo Zapata. Muslim thinker, international analyst and co -founder Imam and Islamic Cultural Center . 
  • Jorge Ivan Bonilla. Political scientist, Public Affairs Coordinator of the Mormon Church
  • Mancilla Liliana Bautista. Professor at the CUN
You are still on time to take part and participe in this unique event, because of yes it's going on. 

In case you are not placed in Las Americas, Bogotá. Make haer your voice, online. Here.

2017 Cybersecurity Excellence Awards

You can now submit your entries for the 2017 Cybersecurity Excellence Awards nomination season!
The annual Cybersecurity Excellence Awards honor individuals and companies that demonstrate excellence, innovation and leadership in information security.

Psst!: They are a great opportunity to receive recognition, distinguish your brand, and reach a targeted cybersecurity audience.

The deadline for entering is December 31, 2016. NOW LIVE!

InterCommunity 2016

Wednesday, September 21, 2016, 8:00 AM - 10:00 PM (UTC) Coordinated Universal Time.

 We will tap the power of the global Internet to bring our members together for conversations on the issues we all care deeply about – connecting the unconnected and increasing trust in the Internet.

We will tap the power of the global Internet to bring our members together for conversations on the issues we all care deeply about – connecting the unconnected and increasing trust in the Internet.

Grab the files on the issues we all care deeply about. here

This yours truly, Internet Society Member Number: 36154  – connecting the unconnected and increasing trust in the Internet.

What is This?

Due to a desire to have some format available for HTTP PATCHing JSON files, json-patch saw the light, specially to avoid the waste of bandwidth and processing time for large resources, like in occurs in ART, for example.

For this you have to know and be comfortable with the PATCH method. A JSON Patch document is a sequential list of operations to be applied to an object.
If you have a use case, problem or idea, please have a look through the issues list; if you can't find something that covers it, please submit a new issue, with as complete a description as possible.

 Concrete proposals for syntax and semantics are always best.

You may want to help this project by bringing your abilities in its correspondant GitHub repo or branch.

 As well says Kevin, there is no reason not to adopt the HTTP PATCH today.

As a Human Being

In-depth analytical work is the crucial first step in addressing gray-area problems. But it doesn’t dispel the gray. That only happens when someone steps forward and makes a decision, based on his or her judgment, as a manager and a human being, and bases this judgment on the long-standing, powerful ideas described in the book.

Resolve Your Toughest Work Problems with 5 Questions featured at HBS edu

On my list of desired and forthcoming readings. Now.

Quote: Excerpted from Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work. Copyright 2016 Joseph L. Badaracco. All rights reserved.

Both Responsive or Adaptive Websites

There is only one month left to enter the Web Marketing Association's 5th annual international MobileWebAwards. This award program will reward the best mobile development, both responsive or adaptive websites and mobile apps, in 96 different industries

The Web Marketing Association (WMA) is proud to present the fifth annual MobileWebAwards competition, which honors the advertising industry's best mobile websites, responsive websites and mobile apps.

See the benefits and get honoured. Your clientele and your sophisticated work does not deserve less than a nomination. And yours will be the buzz.

This your humble member of the Jury, highly recommends to take part and not to be afraid of greatness.

Your turn.

The Importance To Be Connected

When Watson was going to be playing live contestants, it could not be connected to the Internet. Therefore, the IBM team had to really have a very broad search on their data sources, and then be able to assess the different probabilities for the different answers and create a confidence score that would tell them how much confidence Watson had in the answer.

The importance to be connected, exposed in an interview titled Behind IBM's High-Risk Decision to Put Watson on 'Jeopardy' with  Professor Shih.

Featured in Working Knowledge. Worth a read.  

Vowels, Consonants, Syllables, Diphthongs

Different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
The Web and the advance of its voice commands, the way of the future on how we will interact with our favourite e-shops, as we do now with GIS and maps, and will open the gate of the aural development as a fine art.

Visitors of Segonquart Studio may have noticed a charm welcome voice kindly ported from Susan.  in She is better known to be the voice of Siri. It was not me the company that borrowed her without a contract. And if I would need her delicate voice I will pay the correspondent check

It was a silly joke to use a soft lady voice when I was playing around with the famous text-to-speech technology, and it is a first step in what I call an unfinished UI template, as a symphony,  for the neverlasting Segonquart Studio's website. Because of Segonquart to me is like a lady, even being an Studio. We do not treat bad girly corporations neither companies like being undressed gentlemen, don't we?

As much as visitors become partners or active members in a website, the use of voice as a medium of transmission  ( of data, about information, about questions ) becomes a heavy pillar  in the conception and development of any kind of interface to be used by us, humans.

This is not a referral to virtual reality but to reality itself. I want my website to interact with my visitor and my visitor to interact heavily with my website.

Like in a physical space, design flavours oral communication, but a website is not a flyer, neither a presentation card. For these aspects, to flavoutr the use of sound, there are the Aural sheets, the most unknown and misused property of the CSS specification. We talk about web design, but it's not visual design.

Years ago, we had music in the websites. It was like being inside an elevator. Floor 34th. good Morning. That was the thing in the Flash websites. Sound. Even Geocities, until 2009, was like a music boulevard. Every single website was flourished with a ding-a-long tune. Unnecessary in most cases, being honest.

Thus, the spread and worldwide embrace of MySpace dot com, A prime social network your dad knew very well and used often. Musicians and places and people who attended to concerts. A social network. You at the same level like Madonna or your favourite indie band. Remember: Billy Bragg had a MySpace page.

We had the music, we had the disco sound, but that was not interaction. Not the web. No real data. No feelings. Not a mean to communicate. Not because of the web, but because of the lack of voice. And we all know that Ominous Background Music Is Bad for Sharks

As web content professionals, we know that how we communicate with our users is just as important as what we’re communicating. Agreed.

A short essay inspired by The Impact of Tone of Voice on Users by Kate , who's at Nielsen Group.

Just Do A Traceroute

More than once I've had to convert HTML/XML output to pcap. Setting port filters for 21 (FTP) and Telnet (23) produces low-bandwidth traffic with high return (admin passwords) within networks -- all you need is a script that can convert the packets into standard format to exploit this.

Robert Graham, writing his comments  EQGRP tools are post-exploitation 

Which you may find of value, because of finding equipment is undetectable, and your website is on the network. Specially useful for intranet lovers like you and me.

They aren't the sorts of tools you use to break into a network -- but the sorts of tools you use afterwards

Network Performance

Segonquart Studio
Segonquart Studio Website Performance Test
Some performances done, in the heat of this Summer.

World Wide Wait

In 1994, modem speeds doubled, and the interminable rendering of images on the Web — once dubbed the World Wide Wait — greatly accelerated. PCs began to be sold with these faster modems built in.

To anyone looking for a simple, even crude explanation for the Web’s rise, this is it: the ability to view a reasonable facsimile of a naked woman in the privacy of your own home.

“That’s what came to drive a lot of the internet,” Alberti says. “P0rn.”

Minnesota once ruled the internet. The Internet Gopher then, text-only menu and gloss-less, institutional mien, couldn’t keep up.

 Tim Gihring speak of the tools we had and still  have, in his essay The rise and fall of the Gopher protocol

Time for a change. kids.  Obsolescence is the new Black. And I am not referring to facsimiles of naked men.

Catch Me If You Can

These are par for the course in cyberspace, to be sure.

What is most concerning is that adversaries and opportunists—ranging from spies abroad to political aspirants at home—have learned to exploit the world’s interconnected communications technologies to sow fear, paranoia, and division among its people. Make no mistake: this is hacking, too.
Fortune reporter Robert Hackett at Data Sheet

News From Mars


Blogger ,this free weblog tool from Google, has revamped its entry page.

A revamping I find won-der-ful and less than excellent. This is pretty nice. Without a previous notice is even cooler than Jesus.

Second :

A quote this yours truly has found while reading
"You can't directly control where your thoughts drift. If you're controlling them, they're not drifting. But you can control them indirectly, by controlling what situations you let yourself get into. That has been the lesson for me: be careful what you let become critical to you. Try to get yourself into situations where the most urgent problems are ones you want think about."
from Paul Graham's essay The Top Idea in your Mind, circa 2010.

Still being the best digital botanist in this lonely planet. Copy.

Give Back Before You Get

"The web standards movement that began in 1998 was an attempt to make sense of what we now call front-end web development at a time when different browsers supported different proprietary technologies. (...)

We decided to label two W3C recommendations 'standards', and to demand that all browser and device makers correctly and fully support HTML and CSS (plus the newly standardised JavaScript) before adding support for proprietary features."
Jeffrey, speaking to Katy Cowan, on how the things were and how we lived , why we embraced a revolution, and why some of us fought for web standards.
And, while the heights of human knowledge and wisdom are now just a mouse click away, so are the depths of barbaric ignorance, racism, and misogyny.

Nearly twenty years ago. Still sailing.

Major Tom to Crowd Control

A quarter French, a quarter Hebrew, a quarter Spaniard and a quarter Hidden, this yours truly, one week older, celebrates the14th of July reading and listening among other anthems to "Le Chant Des Partisans".

Most of them were at a loss for an answer. What they knew, they did not want, what they wanted, they did not know, except, of course, more—more life, more love, more drugs, more celebrity, more happiness, more music.

Blue, White and Red. No special order. And today's summer day has been a rainy day here in this cell. It was unusual to see the rain in July until it happened. I still miss you grandmother. Happy 14th of July.

No country can preserve its political liberties unless its rulers know that their people preserve the spirit of resistance

Crowd Control., at Lapham's Quarterly

An excellent essay, written by Lewis H. himself, 

Doing Business Without Frontiers.

The web, a world wide system of communications between humans, becomes global de facto.
The Web is fundamentally designed to work for all people, whatever their hardware, software, language, culture, location, or physical or mental ability
The American Disabilities Act (ADA) in the US and the Equality Act of 2010 in the UK encourage companies to ensure web accessibility. The web, in its principles has to be accessible from a social justice perspective as a person with or without a disability.

Digital Businesses and commerce require, more now than never, to strength their negotiation position, to be compliant with the laws. While these laws do not require compliance, there is the actual need of planning for future accessibility, even if your goods and services are considered to be “necessary amenities.” Business models offers gains and benefits.

At least, accessibility, including this concept a clear separation of presentation and content,  was too one of the principles that urged to the need for the use of XHTML documents, before your little doll surfed the web. We call them web standards. That's one of the reason why we abandoned flash web sites, remember? The last version of the Web Content Accesibility Guidelines is a recommendation ready to be used and implemented by you, since 2008.

Even if the IT and Legal teams at your company lack the expertise or bandwidth to handle the volume and complexity for web accessibility, it is time now to consider and have in mind that accessibility is a plus in your final digital product and service. I did it, and it worked well. Not just because I cared of our audience in the USA and the UK, from the basement at Segonquart Studio headquarters, but because the web removes barriers.

The Web removes barriers to communication and interaction that many people face in the physical world. The web is the medium your digital business  model or organization can offer a real benefit to all the persons, such as people using a slow Internet connection, people with "temporary disabilities" such as a broken arm, and people with changing abilities due to agin.

In case you want to become a full professional, and learn on accesibility, this link is a good place to start

Do not worry on #Brexit and embrace the web accessibility. Your clients will notice it. Hurry up.

A Sound of Different Drummers

One might have the feeling and the conscience that it worked well.

One who like this your truly servant who may have been involved, embedded, in the production methods or as the non-executive management of news, fictional news, or mass media consumption products, is aware, and though in a moment of crisis does her/his job pretty well.

And those precious moments of crises are too those special moments in the world of mass-media communication, one can not miss or miss long. They just happen once; once you have a new product to introduce.Where it was a smile, now there is a cry. Things have changed a lot in four years.

So special are those moments in this field, so that even it may exist a perverse mind whose operation saw powered by the results or objectives of a good advertising campaign, this perverse mind would be able to promote or to propose, thinking in business terms and always with the intention of to publicise a brand new product, something shocking, the idea is for users to communicate using images that were explicitly short-lived, something never seen before, that's real advertising, men, to show the everyday's  tragedy of our lives, that intelligence tent in eyeglasses who everybody knows it is probably subversive

The sadness caused by the sight of these facts, to know the death of our pet, of or our best loved. That sadness that even becomes terrible pain only with a personal mental exercise to imagine may be happening, a death exposed but through the happening of the other, and Live. "Stories" are viewed in chronological order, and each segment is accessible for 24 hours.

Never seen before, viral and shocking. Remarkable. Welcome to Amityville.

And in her ears the little Seashells, the thimble radios tamped tight, and an electronic ocean of sound, of music and talk and music and talking coming in. Perfectly rehearsed, with an impeccable script, where, sadly and  unfortunately, one of the actors do not know that the end of the Othello character play is as true as a life and a death itself. In reality, scientists place the autoignition temperature of paper anywhere from high 440 degrees Fahrenheit to some 30 degrees hotter. An emotional drive. They were ready for what happened, really.Things have changed a lot in four years.
"You're supposed to know when you have a proof," he said.
Inspired by the pleasant read of Dave Winer's short essay and plea Wake up: News doesn't work


Brands and branding have two traditional definitions, which are often confused:
  • A brand is the representation of the product: something that identifies it in a recognizable way. This could be a name, a logo, colors, writing style, or other media forms such as sound marks. 

  • A brand is the product’s reputation, which creates certain customer expectations about the product. In other words, once customers recognize the brand representation (definition #1), they also project specific attributes onto the product — maybe that it will be high quality, healthy, or allow them to be seen as trendy or fashionable.

Evolved definitions and the rehearsal of, visuals, tone and  your favourite brand, a story about pirates. Worth a read.

Brand is experience in the Digital Age, a short written essay by Kate, at Nielsen

Mood: Currently listening to

Coal Mines

Segonquart Studio 2016 on the sink
Imagery with Processing -- Segonquart Studio 2016

All unintellectual labour, all monotonous, dull labour, all labour that deals with dreadful things, and involves unpleasant conditions, must be done by machinery. Machinery must work for us in coal mines, and do all sanitary services, and be the stoker of steamers, and clean the streets, and run messages on wet days, and do anything that is tedious or distressing. At present machinery competes against man.

-- Oscar Wilde
Someone is playing with fire at Segonquart Studio HQ.

More soon.

Safety Net

...But most companies do not innovate around safety or push for tougher safety standards; they merely comply with existing requirements. Because extra safety pushes prices up and can't be marketed, there's no point in investing in it until a tragedy requires you to do so...

...If anything, safety is downplayed as pre-flight instructions to airline passengers are now routinely presented in a comedy format. Safety is viewed as a "must have" but not a differentiator....

...The range of safety risks has expanded and consumers everywhere are trying new products and experiences they aren't familiar with. Marketers must do more to educate consumers about safe behaviors and not worry so much about putting them off. Consumers will appreciate their honesty.
The ugly truth is safety, until now, does not sell, says John in his essay. But neither did it an electric car ten years ago, nor a web standardised project.

Safety is implicit into a good design. And must be present, but invisible. At whatever price it costs. That means good design in our days.

Read Companies Need to Start Marketing Security to Customers by John A. Quelch, at hbs.edu

Play it safe.

Welcome Back

macOS 2016

MacOs is back, diminished. Welcome Back macOS

Still in: while not authorized for hardware or software packaging, Apple does encourage developers, user groups and "partners" to use this logo on their Web sites.

How Problems Can Occur

In the early days of computing, people were content to simply run programs on their computers. Usability was closely tied to functionality and understandability.
The infamous MS-DOS error message, “Abort, Retry, Fail?” once represented the quality and limitations of our conversations with computers.

An excerpt. A quote. Defiant, comprehensive, incisive yet relevant and necessary from a written essay by Susan Farrel.

This week at Nielsen via AlertBox.

Do Companies Make Bad Decisions?

Whether a paper gets accepted often depends on who the reviewers are, whether they've had enough coffee in the PC meeting, whether they are confident enough to stand up for the work, and so forth. Above a certain threshold, the objective merit of the work has little to do with the outcome.

Matt Welsh, brilliant as ever.

Read his essay, Death by peer review, or thoughts on how the process of peer review could be improved, here


"Russell asked (in a letter written to Frege in 1902), if the set of all sets that are not part of themselves (ie, that set that includes all those sets that are not included in themselves, such as" books ") is part of itself.
 The paradox is that if not part of itself, belongs to the type of sets that are not part of themselves and therefore part of himself. That is, will be part of itself only if no part of himself. "

This unnecessary verbiage described above exemplifies what the greengrocer lady, when I am located at the grocery store, tells me she knows as 'metadata'. I guess this composed word may sound familiar to you because the term is very fashionable in our days.

Besides I can take with me for the home a pair of lettuces from the grocery store, it let me have a brief and interesting exchange of words with the greengrocer lady. For some of us, this composed term is even up in the air you breathe. Thereof is made in the lettuce.

All the lettuces from the grocer's are not included in itself, but wrapped and delivered inside a plastic bag. Better if its made of recyclable paper. The bag, I mean.

Metadata is not bad in themselve, but rather the opposite. Metadata is needed.

Please two lettuces and a bunch of fresh parsley too. How much is it ? Thank you.

Quick Fix

“People assume today’s consumer has to make a deal with a marketing machine to get stuff for ‘free,’ even if they’re horrified by what happens with their data.”

“We don’t have a technology problem, we have a social problem.”
Quoted excerpt from an essay wriiten by Matthew Ingram featuring Sir Berners-Lee.

Tee-Hee. I could not resist to exchange this pleasantry, yes my fault sir.  I know I owe you a round of drinks, Tim.

Via Fortune.

As It Was In 2009

Paul Ford: Like, “I need to publish pages.” Well you should probably just use WordPress and it will cost you less than a dollar a month if you find a certain plan. The cost to produce and deliver content is basically zero or approaching zero. The tools to upload all kinds of rich media and do all that stuff are widely available. You have to ask yourself, “Why?” If it’s for an intellectual exercise it makes a lot of sense.

Rich Ziade: Yeah.

Paul Ford: Anyone who would come to us today and say “I want to build a new CMS.” They need to really know why they’re doing it.

Rich Ziade: Exactly.

Paul Ford: Why would you? What would be your reason to build your own content management tools top to bottom?

 An excerpt from Track Changes, with Paul Ford, that caught my attention.

 A conversation that puts the hit in the nail, presenting serious arguments and inquiries on the following subject: The real need and the objective reasons required to start from the ground and , with this action, to reinvent the wheel.

 A subject, this yours truly, was advocating for time ago. There is no reasonable fact to re-invent the wheel. But, there is the need to polish it. The answer to this plea, now in the year 2016, is the same as it was in the year 2009. Or it was 2010. Who cares.

 There is, however, a subtle difference whether in the talk, whether in the transcript: In those savage years, during the past decade, one still had the option to deliver a fresh new product by putting her/his hands on work. But nor Mom neither the Milkman invested in fresh new delivered products. It was not did then, neither now. Open the bottle and fill me with its content. Mom and the Milkman can make use of the WordPress to accomplish their purposes and objectives. To publish content. Why they should not? WordPress is easy to learn, and it’s more fun to use.

 This yours truly still does not see, now in June 2016, there is any logical reason to start to build a new CMS from the bottom. Except for testing purposes. Or for vanity. Or both. Who knows.

"If it’s for an intellectual exercise it makes a lot of sense."

Rich, Of A Relationship

And maybe the biggest truism that I’ve discovered about software products is they are the direct result of the people who work on them in the beginning, those very early formative stages.

Paul Ford and Rich Ziade sit down with designer Khoi Vinh, who is currently the director of product design for mobile at Adobe, and former Design Director for The New York Times.

Worth a podcast, worth a read.

Handwrought Design

As to frameworks like Bootstrap, they’re great if prototyping is part of your team’s design process—and in the world of apps, it surely should be. Such frameworks make it very easy to quickly launch a working design and test it on real human beings. But after a few iterations have improved your design, it’s time to dump Boostrap and code from scratch.

That’s because launching sites and applications based on Bootstrap or any other heavy framework is like using Microsoft Word to send a text message
Jeffrey, brilliant as ever. Read his last approach on what really matters, here.

Currently listening: 


You are good, you are confident, you are brave.

The Web Marketing Association's 20th annual international WebAward competition for website development, has extended its entry deadline to June 10th. So you have two additional weeks to submit what might be the best website in 98 different industries. Its easy to enter and feels great when you win!

There is still a chance to prove your braveness: what might be the best website 


See you there. No dogs and kids allowed.

Guten appetit, kinder!

Are melodies out of fashion? Not with the public, which enjoys them more than ever. But the tailless foxes known as Futurists or cacophonists are doing their darnedest to create the impression that they are building up a new musical art, far nobler than the music of the past, into which so puerile a thing as melody cannot be allowed to enter.

Stravinsky Provokes A Riot
, via Lapham's Quarterly

Currently listening The Universe is A Big Place by DR


Unless an IT system is indeed providing a mission critical and core capability for the business, there is very little, if any, justification for an IT organization to develop or customize that system.
Daryl hits the nail and writes what we all have in mind.

This yours truly, ruling that Segonquart Studio played with this solid idea as a foundation of  a business model. Did we need to invent a software to write code? Not really. Do we have to design a brand new typography to express the content of a personalized website ( or app) ? Not now.

So, why, except if it is a core need for the business, do we or our selected friends and clients must depend solely on the IT system?, Tell Siri. get an answer.

Will Cloud Kill The IT Star? on Forbes. Well spent six minutes.

It Wasn’t Always That Way

Call me cynical, but every time I read about a new app launch, all I can think is, “Not gonna happen.”
Erin Griffith hits the nail.

Why apps are not the common trend, and why -vieleicht -  there is a space and a need for traditional websites in your business world.

Via Fortune. Worth a read.

Have your site evaluated by professionals.

At The 20th annual WebAward competition every single website entered will be thoroughly evaluated by multiple judges, all of whom are experienced experts and industry leaders in the web development field. The judges, most have which have participated in the WebAwards for years, review sites based on your target audience using a highly tested set of quantitative judging criteria. Each entry is submitted to multiple judges and the scores averaged in order to select the winners. Whether or not you win an award, you may receive constructive criticism on your site which can help in future development efforts.
Submit your work to the Awards. And I'll see you in there. I won't be a bad judge, I promise. Good luck.


segonquart studio featured at sold-out.ch
segonquart studio featured at sold-out.ch

In its ruggedness and lack of concern to look comfortable or easy.

Excerpt from brutalistwebsites.com .  Image screenshot from sold-out.ch .Brutal is the new gray.

Search ? Type : Search

Apple Support has a brand and cute new re-designed site.

Besides this trend fade header we all know -- an element of the page where you notice why Apple is still Apple, due to its charismatic and elegant fade movement when its scrolled -- visitors like me notice the search.

A search with a help, or a help within a search.

Honestly speaking it reminds me that brilliant work done by the team at Plone, which this yours truly implemented with passion in a prototype circa late 2007, early 2008. Curious? You may want to have a look here.

Differences between both examples, the minimal-.site and the website mentioned here lies in the design. In the adoption of a model of screen and another.  Effectiveness of LiveSearch, a QuintaGroup IT's product based on Google's suggest, it's clear and adopted.

Note: That was what make the prototype developed between the places at Segonquart HQ and the city of Brussels a winner. But, you know, as all the innovations you may offer to a government as a  client, it was rejected, say dismissed in that days. Too innovative for 2008. This is, uh, nearly a decade ago.

Prototype Water Guidelines- Segonquart Studio

Apple Inc. --  I guess, a very conservative company speaking in terms of adoption -- hits the nail. Again.
This is what one feels looking deeply at the corners and details. It's innovative. True. Aspect that leads a future. True innovation does not come from anywhere else except from the past. however makes. Which is something pretty good. To understand this concept makes us see better why Apple is a natural born leader, and --still -- is miles ahead from its competitors.

Speaking in terms of use, the new mini-site ( I do hate that word), better the new  minimal-site, covers the needs of a human user within a web. To make questions and obtain answers.

The clean layout and the responsiveness are really appreciated to the visitor, but they are nothing new, too. In our days to be responsive becomes a necessity, in all aspects.

What has caught my attention in the new minimal-site is the following: Figure out that background, for a second. Yes, the background of that page.
An excellent piece of design from the in our days dismissed but forthcoming isomorphic representation ( equal form and what shape really is perceived, not a flatness). A piece of wood table, that looks like a made of wood table.

Apple Support has a brand and cute new re-designed site. Have a search.

It's official


If a Stranger at the first Interview, regarded his ugly Leg more than his handsome one, he doubted him.
If he spoke of it, and took no Notice of the handsome Leg, that was sufficient to determine my Philosopher to have no farther Acquaintance with him.

“The Deformed and Handsome Leg” - Benjamin Franklin

08:04:25 AM

Since 1997, the Web Marketing Association has worked to help define what it means to be the best website in a wide variety of industries.

Its 19th annual international WebAward competition will evaluate 96 different industries and name a lucky few will compete for Best Website Award this 2016.

See the list, and the past winners, here. Fit yourself in.

Competition starts soon.

Balancing Design And Identity

Whereas organizational design is concerned with how tasks are prioritized, structured, and coordinated across individuals (“what we do”), organizational identity is defined by the central, distinct, and enduring elements that give meaning and provide purpose to an organization (“who we are”).

An enlighten article on how design principles fit together into the business models we know.

Written by Mrs. Carmen Nobel, published at Working Knowledge, kindly delivered in my subscription mail list. Worth a read.

“So you had all these faculty members who were used to teaching MBA students how to run a business,” he says. “And suddenly nothing was about running a business."


Collab is a talented and imaginative interactive agency founded late 2003. Our story is one of hard work, determination, and a strong desire to create the best user experiences possible. Our team specializes in producing digital, interactive multi-user applications.
I did first hear of Collab in the year 2004, when alongside this company, other talented agencies -- like Segonquart Studio -- were in the game and in the world wide web.

As Tian Gersbach, here ( in this your social network of weblogs named Blogspot ) did mention:
Collab has a very creative chat interface using the potential of video in Flash . Their developments have won several awards, including the renowned Flash in the Can 2004 .
That was in the year 2004. Rewind the tape.

Two years before that date, in 2002 , this your truly helped an agency named Trigital to build  and deploy what we know as the first web standards compliant portal app in Europe: mtv.es, a subsidiary of MTV.co.uk.

Yet, in our decade, HTML valid and compliant.

Those were the years of the past decade when Flash Player interactions and Actionscript movies were if not part of the web standards, a subjectof matter and study too,  Do not ignore that fact. Here, a brief.

 Those were the years of the past decade, years when Flash Player interactions and Actionscript movies were, if not part of the web standards, a subject of matter and study too, Do not ignore that fact. Here, you’ll find an evidence of my assertion.

 I still fond good memoirs working and training minds in the field of computing and design. I remember sharing classrooms middle times and coffees with Tian in those early days. Me, in a scientific and R&D mood. He, wearing glasses and with that “a communications and advertising company man” suite. Apologizes for the verbosity. Pause.

 Collab, Thijs Triemstra & Leo van der Veen included , still holds good examples and works of this milestones explained in his the Lab section of its website

 Worth a visit. A return to the past and a chance to learn and to see from those nice early pioneers Dutch fellas,

Cognitive Referent

For startups jockeying for position in nascent markets, pressure is intense to come up with a viable business plan before running out of money.

Unlike mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors.

The successful firms focused first on trying to solve a problem and then getting attention for their solution.

Why Your Company Wants to be a 'Cognitive Referent' via HBS.
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