Anyone who has ever officiated a competitive sport will know that the greatest compliment that can be paid to any official is silence. The very best referees go unnoticed, are rarely spoken about, and aspire to be invisible. (..) 
So, too, the very best digital design makes the user the protagonist by remaining invisible, hidden in plain view, if you will.
 Quoting The best design is the one no one notices , a Gareth Dunlop article.
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