Balancing Design And Identity

Whereas organizational design is concerned with how tasks are prioritized, structured, and coordinated across individuals (“what we do”), organizational identity is defined by the central, distinct, and enduring elements that give meaning and provide purpose to an organization (“who we are”).

An enlighten article on how design principles fit together into the business models we know.

Written by Mrs. Carmen Nobel, published at Working Knowledge, kindly delivered in my subscription mail list. Worth a read.

“So you had all these faculty members who were used to teaching MBA students how to run a business,” he says. “And suddenly nothing was about running a business."
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